Why We're Doing This

Newsflash: It's not the 1950s anymore. Talking openly about most women's health issues like breast cancer and menopause is no longer taboo. In fact, it's encouraged, leading to increased awareness and better health care for women everywhere. So why is it that society and the media still can't get it together when it comes to issues below the waist? Sadly, this secrecy and shame about all things "down there" can have a negative impact on a woman's body image, self-esteem and overall health.

In a recent survey, 70% of women said they wish society would change the way it talks about vaginal health, but less than half feel like they can do anything about it. U by Kotex* wants to help women change the conversation about periods and vaginal care. By bringing it out into the open, we hope that every woman will learn to think differently, talk openly, take charge and help Break the Cycle* of shame and embarrassment that keeps her from feeling comfortable with her body and confident about her personal care.